Embassy of Serbia in London, United Kingdom; address 28 Belgrave Square, SW1X 8QB; phone +442072359049. Head of mission: Aleksandra Joksimovic.
Head of mission: Aleksandra Joksimovic, Ambassador (as of 2025)
Also accredited to: Ireland
Serbia offers a diverse array of attractions and experiences, making it a noteworthy destination for some British travelers. Its unique geographic location at the crossroads of Central and Southeast Europe, combined with a rich cultural heritage, enhances its appeal. With 19.1 million Britons traveling abroad annually, there is potential interest in exploring Serbia among this group.
Serbia is generally considered a safe destination for tourists from the United Kingdom. It ranks 13th out of 40 countries for safety while walking alone at night, which is significantly better than the UK's ranking of 37th. According to the Global Peace Index, Serbia is ranked 53rd out of 160 countries, while the UK is 34th, indicating that the UK is perceived as safer overall. In terms of crime statistics, the murder rate in Serbia is slightly higher at 1.1 per 100,000 people compared to the UK's 1.0. Female murder rates are also slightly higher in Serbia (0.7) than in the UK (0.6). The Global Organized Crime Index shows that while Serbia faces challenges with organized crime, the UK has higher scores in several categories, indicating a generally safer environment in the UK. Overall, while there are some crime concerns, many tourists find Serbia to be a welcoming and relatively safe place to visit.
United Kingdom of Great Britain and Northern Ireland in Serbia · All missions of Serbia