Embassy of Iceland in Beijing, China; address 1 Liangmaqiao North Alley, 100028; phone +861065907795. Head of mission: H.E. Mr. Gunnar Snorri Gunnarsson.
Head of mission: H.E. Mr. Gunnar Snorri Gunnarsson, Ambassador-designate (as of 2025)
Iceland offers a compelling mix of natural beauty and cultural experiences that can appeal to Chinese travelers. With a strong tourism infrastructure and a growing number of outbound Chinese tourists—approximately 20.3 million annually—there is potential for increased interest in visiting Iceland among this demographic.
Iceland is considered very safe for tourists, including those from China. It ranks 3rd among 40 European countries for safety while walking alone at night, and according to the Global Peace Index, it is the safest country in the world out of 160 countries. In comparison, China ranks 87th on the same index. Both Iceland and China have similar murder rates of 0.5 per 100,000 people, but Iceland has a slightly higher female murder rate at 0.6. In terms of organized crime, Iceland scores better than China across various categories. For example, Iceland has a mafia group index of 4.5 compared to China's 7.0, and its score for state crime is 2.0, while China's is 7.0. Overall, Iceland presents a safer environment for tourists compared to China, making it an attractive destination for visitors.